Dan Wise Creative

Motion Design, Direction & Production

Xbox KEYNOTES at E3 - 2006 to Present

Client: Xbox
Agency: Zedink + Toy Robot

I've been working on the Xbox keynote at E3 since 2006. The first show I worked on was at the Grauman's Chinese Theatre where Bill Gates used a laser pointer to highlight pie charts of sales projections. Now the show is a stadium filling, live streamed and TV broadcast behemoth watched keenly by millions of fans and industry reporters. Over the years the stage design and screen content has evolved to be as complex as any high end rock show, with super high resolution pixel maps and complex panel arrangements. Each show always has strong creative direction and every year is always unique in it's look and feel while still working tightly and representing the Xbox brand. As well as creating screen content for the main show our team also produces the broadcast package and screen content for multiple breakout events over the course of E3.  The video above shows just a few examples of the hundreds of individual animations I have created. I also did the stage visuals for Usher one year which you can see below.