LES SSERAFIM BLIZZCON 2023
Client: Le Sserafim
Agency: Toy Robot / Zed Ink
Working with Toy Robot and Zed Ink I creative directed and produced the screen content for Le Sserafim’s performance at Blizzcon 2023. The band was performing as they had a tie in with the game Overwatch 2 and the promo for the single ‘Perfect Night’ was animated in the style of the game. For that performance we leaned heavily on the visual identity of the game and the promo. The rest of the performance tied in with the bands strong visual idenity and fun k-pop style, creating a colourful and celebratory performance.