Dan Wise Creative

Motion Design, Direction & Production

Xbox E3 2018

Client: Xbox
Agency: Toy Robot / Zed Ink

I had the pleasure of working with the Toy Robot and Zed Ink teams again for the Xbox E3 Press Briefing this year. As well as the usual stage looks I also created the show opener. Created in 4K it’s an energetic and kinetic piece which teases abstract representations of different games that were to feature in the show. A limited pallet of silvery greys contrasted the brand colours and physical lighting effects to get everyone excited about the show.